Sustainable community development: from what's wrong to what's strong
A TEDx talk by Cormac Russell, MD of Nuture Development
How can we help people to live a good life? Instead of trying to right what's wrong within a community Cormac argues we need to start with what's strong. We need to help people discover what gifts they have and to use those gifts to enrich those around them.
This talk encourages Asset-Based Community Development (ABCD) and it refers to a type of community development based on the work of Professors Jody Kretzmann and John McKnight.
ABCD challenges the traditional deficit-based approach that tries to solve urban and rural development problems by focusing on the needs and deficiencies of individuals, neighbourhoods, towns, villages, schools etc.
ABCD demonstrates that local assets (people, physical assets etc.) and individual strengths are key to ensure sustainable community development, and that people have a life of their own choosing.
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