information for transformational people

buysocial 246When you Buy Social, you’re helping to build a better world 

From October 7th 2019, Social Enterprise UK and social enterprises across the UK are running a new awareness campaign, “Buy Social for a Better World”.

Social enterprises are businesses that are changing the world for the better.

Like traditional businesses they aim to make a profit but it’s what they do with their profits that sets them apart – reinvesting or donating them to create positive social change. Social enterprises are in our communities and on our high streets, from coffee shops and cinemas, to pubs and leisure centres, banks and bus companies.

By selling goods and services in the open market, social enterprises create employment and reinvest their profits back into their business or the local community. This allows them to tackle social problems, improve people’s life chances, provide training and employment opportunities for those furthest from the market, support communities and help the environment.

Well known examples include The Big Issue, Divine Chocolate and the Eden Project but there are over 100,000 social enterprises across the country contributing £60 billion to the economy and employing two million people.

They’re creating jobs and opportunities for those most marginalised from the workforce, transforming the communities they work in and making the Sustainable Development Goals a reality. It’s business for good and when they profit, society profits.

The campaign is also supported by an augmented reality campaign featuring Michael Sheen, Caitlin Moran, Chris Addison and Sali Hughes and a selection of social enterprise products in store at The Co-op. Download the Zappar App and scan the trigger image next to the Buy Social badge to hear from Michael, Chris, Sali and Caitlin how that particular product is building a better world.

Peter Holbrook, CEO of Social Enterprise UK said, “Social enterprises are at the forefront of developing the solutions and fairness that we need. Whether it’s creating fair and secure work or running renewable community energy schemes, they offer a beacon of hope and a blueprint towards a more sustainable and fairer future. However, in order to succeed, social enterprises need your support. Consumers have real power and social enterprises can only create impact if people continue to buy from them. When you buy social, you’re helping to build a better world.”

Find out more, including a directory of social enterprises, here.
Is your company, organisation buying from social enterprises?

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Geoff Knott, 07/10/2019

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