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Reframing Race spoke to 20,000 people in England and Scotland about race and racism. They tested messages with the public. New ways of talking about racism lead to new ways of listening. A guide..

A 'shared identity' helps bring people together. We may have institutions that make it hard for some to stay part of a common identity. People are not hardwired to be racist, etc - we are hardwired to be group-ish.